Google advertising
Why Google Advertising?With the Google Ads platform, it is possible to reach both a wider audience for large events and a precisely targeted audience for small interest events. Google Ads' extensive advertising network - search engine ads, home page banner ads, YouTube video ads, Gmail ads - and Google Ads algorithms ensure both high-value advertising visibility and real results by targeting people who are interested in the event.
Advantages of Google Ads for ticket sales:
1. Wide reach: Reach a wide audience with Google, YouTube, Gmail and other network resources.
2. Precise audiences: Target ads by age, gender, interests, location and activities.
3. Advertising time planning: Choose the optimal time for displaying ads.
4. Pay per click: Pay only for actual clicks on ads.
5. Automatic data analysis and optimization: The algorithm automatically analyses a large amount of data to ensure advertising effectiveness.
6. Dynamic Ads: Let Google ads automatically adapt ads to the user consumed content, interests, activities and devices.
Google Ads is an effective ticketing tool for any event, providing broad reach and precise targeting to increase ticket sales.
Standard campaign*:
| Duration: | 2 weeks |
| Advertising budget: | EUR 35 / day |
| Campaign setup and optimization: | EUR 100 |
Required materials*:
Google Performance Max ad
- 1.91:1 Landscape banner - 1200x628 pixels (recommended dimensions)
- 1:1 Square banner — 1200x1200 pixels (recommended dimensions)
- 4:5 Portrait banner - 960x1200 pixels (recommended dimensions)
- 16:9 format video (longer than 10 seconds)
- 9:16 format video (longer than 10 seconds)
- Text units (Short titles (up to 30 characters), long titles (up to 90 characters), descriptions (up to 90 characters))
Google Dynamic Display Advertising
- 1.91:1 Landscape banner - 1200x628 pixels (recommended dimensions)
- 1:1 Square banner — 1200x1200 pixels (recommended dimensions)
- 9:16 Portrait banner - 900x1600 pixels (recommended dimensions)
- Text units (Short titles (up to 30 characters), long titles (up to 90 characters), descriptions (up to 90 characters))
YouTube ad
- 16:9 format video (longer than 10 seconds)
- 9:16 format video (longer than 10 seconds)
- Text units (Short titles (up to 30 characters), long titles (up to 90 characters), descriptions (up to 90 characters))
Search engine advertising
- Text units (Short titles (up to 30 characters), long titles (up to 90 characters), descriptions (up to 90 characters))
*for creating a personalized campaign according to your needs and coordinating materials, please contact your Biļešu Serviss project manager.
